Cakes are tasty, but consumers won’t be pleased if they smudge during delivery. As a result, they created cake tubs—a cake within the box. They provide three different cake sizes and 30 distinct flavor options, like mango Mondays, walnut Wednesdays, etc. They began their business in the kitchen of their house, and as of right now, they operate two cloud kitchens and one retail location. They may be purchased through both their own website and rapid commerce sites like Zomato. Every month, they sell 500 cake tubs on average. More than 2 lakh consumers have been served by them to date. Their goal is to expand the role of cake beyond special occasions and into everyday sweet needs. Both preservatives and pre-mix are absent from the cake. The cakes stay fresh for two weeks at or below -15 degrees Celsius. The tubs of Lotus Biscoff and Tiramisu cake are their best-selling item.
The creators of this business are Duriya and Fatema Barodawala, owners of Cakelicious. They are Kolkata natives. Fatima used to bake cakes at home and enjoys making them for her loved ones. However, she ended an unhealthy relationship while attending COVID and turned her love into a career. Following this, she and her mother Duriya began working as technicians. With a degree in computer applications, Fatima is qualified. She spent six months working for Wipro. Duriya is a chief chef at work.
Cakelicious Sales And Revenue through Digital Marketing and Social Media
Through digital marketing and social media, Cakelicious generated 2 lakhs in sales in July, 2.5 lakhs in August, and 3 lacs in September. Their best-selling cake is priced at 350, with a gross profit margin of 60% and a net margin of 40%. They made $80000 in profit last month. She makes 40% of her total sales from Instagram advertisements, 30% through Zomato, 20% through her shop, and 10% through their own website. 80% of customers repeat.
Before Shark Tank, Cakelicious was already working through their websites and social media platforms in COVID and getting more than 70k clients through these platforms. The power of social marketing is that if you are unable to reach the product under any circumstances, the product will easily reach you.
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Counter-offers and offers
Owners requested 25 lakhs for 5% equity at a 5-crore valuation.
Amit made a proposal for 15 lacs at 15% ownership and 10 lacs in interest-free loans.
Owners submit a 25-lakh counteroffer at 15% equity.
Amit countered with a bid of Rs. 25 lahks at 20% equity.
Cakelicious Final deal
Amit agreed to buy 20% of the company’s equity for Rs. 25 lakhs.