Sunscreen Mist: From Shark Tank to Sun Protection Success

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Introduction

Sunscreen Mist, a Michigan-based wellness and fitness service, has revolutionized the sun protection industry with its innovative product, the Sunscreen Spray Station. Founded in 2006 by Tony Fayne and Josh Kaplan, the company was established to provide a more convenient and efficient way for people to protect their skin from the sun’s harmful rays. Understanding the vital role that sunscreen plays in preventing sunburn and reducing the risk of skin cancer, Sunscreen Mist aimed to make sunscreen application easy and accessible to the public.

What Is Sunscreen Mist?

At its core, Sunscreen Mist is committed to offering sun protection that is both simple and effective. The company’s flagship product, the Sunscreen Spray Station, is strategically placed in public spaces and entertainment venues across the United States. These stations empower individuals to protect their skin with a quick, hassle-free spray of sunscreen.

The Sunscreen Spray Stations offer a variety of sunscreen lotions to cater to different skin protection needs. Whether it’s SPF 15, SPF 30, SPF 50, or specialized formulations, users can access the right sunscreen with ease. The automated machines are designed to be user-friendly, allowing anyone to apply sunscreen by following straightforward instructions. Typically, users pay a nominal fee ranging from $1 to $5 for a protective spray, making sun protection accessible to all.

The Visionaries Behind Sunscreen Mist

The co-founders of Sunscreen Mist, Tony Fayne and Josh Kaplan, embarked on their entrepreneurial journey in 2006. Their shared vision was to transform the way individuals access and apply sunscreen. Recognizing the critical need for user-friendly sun protection solutions, they laid the foundation for their unique venture.

The Shark Tank Pitch

During Season 6, Episode 28 of Shark Tank, Sunscreen Mist presented their innovative sun protection solution to the Sharks. Co-founders Tony and Josh entered the tank seeking a $400,000 investment in exchange for a 15% equity stake in their company. This valuation placed Sunscreen Mist at $2.6 million, reflecting the founders’ confidence in their unique product.

Their business concept was straightforward yet impactful: they aimed to make sunscreen application more accessible to the general public. The Sunscreen Mist Spray Stations allowed users to access sun protection by paying a small fee. The convenience and efficiency of their solution aimed to encourage more people to use sunscreen regularly, thus reducing the risks associated with sun exposure.

However, in a surprising turn of events, none of the Sharks chose to invest in Sunscreen Mist. Despite the co-founders’ belief in the potential of their product, the Sharks did not view it as a suitable addition to their investment portfolios.

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Life After Shark Tank

After their appearance on Shark Tank, Sunscreen Mist garnered significant attention on social media and beyond. The exposure from the show led to increased interest and adoption of their innovative Sunscreen Spray Stations.

By 2021, Sunscreen Mist had already installed 18 spray machines in various locations around the world, including North America, South Africa, Africa, the Middle East, Rome, Spain, and Germany. To meet the growing demand for sun protection at outdoor activities and events, they introduced a portable mobile unit concept. This concept allowed them to serve customers in various settings conveniently.

The company’s annual revenue reached an impressive $2 million in 2022, demonstrating steady growth and positive reception from the public. However, as of August 2023, the official website (sunscreenmist.com) is no longer active, and current revenue figures are not readily available.

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Sunscreen Mist’s Net Worth

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The estimated net worth of the company is approximately $5 million. While Sunscreen Mist may not be the most profitable business venture in today’s terms, it successfully met the immediate need for accessible sun protection, especially in high-traffic areas.

Is Sunscreen Mist Still in Business?

As of August 2023, Sunscreen Mist remains active. The company continues to fulfill its mission of making sun protection more accessible to the public, even though its official website is temporarily inactive. The widespread deployment of its Sunscreen Spray Stations and mobile units illustrates its ongoing commitment to sun protection and public health.

In Conclusion

Sunscreen Mist’s journey, from its appearance on Shark Tank to its expansion and continued operation, exemplifies the potential for innovative solutions to address crucial health concerns. Tony Fayne and Josh Kaplan’s vision of convenient and accessible sun protection has resonated with the public, despite the initial skepticism of the Sharks.

While the Sharks may not have seen the potential at the time of their pitch, Sunscreen Mist has demonstrated that a unique product addressing a critical need can find success beyond the tank. The company’s commitment to public health through sun protection underscores the importance of accessible solutions that empower individuals to make healthier choices, one sunscreen spray at a time.

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