Salad Sling is a unique kitchen product that made its debut on Shark Tank during Season 12, Episode 21. The founder, Jill Visit, introduced it as a revolutionary alternative to traditional salad spinners, providing a quicker and more efficient way to dry greens. In this article, we will explore what happened to them after its appearance on Shark Tank and how the business has evolved.
What Is Salad Sling?
It is a kitchen tool designed to dry green salad leaves quickly and effectively. This innovative product replaces the conventional salad spinner with a super-absorbent microfiber towel that includes a waterproof liner. The process is straightforward: place the wet salad leaves inside the Salad Sling, fold it, and shake for a few seconds. The microfiber towel absorbs excess moisture, leaving your greens dry and ready for a delicious salad. it is lightweight, easy to use, and can be conveniently stored in any kitchen.
One of the key features of it is its three-layer design, which includes an ultra-absorbent microfiber layer and a waterproof barrier. This design ensures that you can sling your greens dry within seconds without creating a mess. it is also designed with safety in mind, using BPA-free materials that meet FDA and California Prop 65 safety standards. It is machine washable, making it easy to clean and maintain.
Salad Sling offers two variants: Salad Sling Original, priced at $19.99, and Salad Sling Mini, priced at $14.99. These affordable options cater to the needs of different customers and make Salad Sling an accessible kitchen gadget. The product is available for purchase on Amazon, making it readily accessible to a wide customer base.
The Founder: Jill Visit
Jill Visit is the founder and CEO of Salad Sling. She launched the product in January 2017, and her entrepreneurial journey began somewhat accidentally. Jill holds a B.S. in Advertising from The University of Texas at Austin and has a background in the advertising industry. She gained experience as the Head of Creative at WorldStrides for two years and later ventured into her own consulting business, Jill Visit Design, where she specialized in design and branding for companies.
In January 2022, Jill took on a new role as part of the neutral company, which prides itself on being the first carbon-neutral food company in the United States. Her diverse experience and creative background undoubtedly played a crucial role in the development and marketing of Salad Sling.
Salad Sling Before Shark Tank
The story of Salad Sling’s creation began with Jill’s personal need for a more efficient way to dry salad greens. As a working mom preparing salads for her children, Jill was dissatisfied with traditional salad spinners and opted to use a dish towel instead. Her family recognized the potential of this simple yet effective method, and thus, the concept of it was born.
Jill went on to create her first prototype, and her strong design skills helped shape the product into what it is today. She established the Mirloco company, the producer of it, and developed a website to sell the product. Social media marketing played a significant role in promoting it, leading to its increased visibility and popularity.
Within a few years, Jill’s efforts paid off, and they was listed on Amazon, providing a global platform for reaching a broader audience. The Amazon platform significantly boosted the product’s sales.
The Shark Tank Pitch
When Salad Sling’s founder, Jill Visit, entered the Shark Tank in Season 12, Episode 21, she sought a $100,000 investment in exchange for 20% equity in her company. She presented a lively and engaging demonstration of how it works, emphasizing its efficiency and simplicity.
Jill shared important financial information about her product, stating that they had a landed cost of $7.58 and was retailing at $19.99. The product was first introduced to the market in February 2019 and had sold 2,200 units the previous year. As of that time, they had already generated $49,000 in total sales.
However, Jill had invested $60,000 of her own money into the business, highlighting the dedication and commitment she had poured into Salad Sling. Despite these promising figures, none of the Sharks chose to invest in the company. Kevin O’Leary, in particular, expressed skepticism about the potential of the product and did not see it as a viable investment.
Life After Shark Tank
While they did not secure a deal on Shark Tank, the show often serves as a catalyst for increased business success and visibility. The post-Shark Tank journey for Salad Sling indicates several noteworthy developments:
Acknowledgment of Viewer Support
Shortly after the episode aired, Jill Visit took to Instagram to express her gratitude for the support and interest from viewers. She mentioned that although they did not secure a deal on Shark Tank, many people showed enthusiasm for Salad Sling, and the company was working diligently to fulfill orders.
Ongoing Business Operations
As of December 2022, they remains in business and continues to offer its product to customers. The company actively posts on its social media handles, indicating that it is still operating and marketing its innovative kitchen tool.
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They maintain a presence on Amazon, where customers can purchase the product. Customer reviews on Amazon suggest that the product has been well-received, with up to 50% of reviewers awarding it a 5-star rating. This platform provides a wide reach for them, making it accessible to a diverse customer base.
Business Growth and Prospects
While exact sales figures post-Shark Tank are not available, it’s essential to note that many businesses experience an increase in sales and exposure following their appearance on the show. their unique and practical design may resonate with consumers looking for a more efficient way to prepare salads.
In conclusion, Salad Sling’s journey after Shark Tank highlights the resilience and determination of founder Jill Visit. While not all businesses secure investments on the show, it remains a functional and innovative product in the market. Its presence on Amazon and continued social media activity indicate that it is still serving customers who appreciate its practicality and ease of use.
The future of Salad Sling will depend on its ability to maintain and expand its customer base and the extent to which it can tap into the demand for convenient kitchen tools. As of December 2022, it is still in business and has the potential for growth and success in the kitchen gadget industry.
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