Do Amore, a distinguished luxury goods and jewellery brand, entered the spotlight on Shark Tank in Season 13, Episode 16. The company specializes in offering ethically handcrafted engagement and wedding rings, a true embodiment of love and responsibility. Founded by Shipra and Krish Himmatramka, their appearance on the show came with a bold ask of $600,000 in exchange for 7% equity in their company.
Established in 2013 in the United States, They serve as a bridge between the world of social goods and the world of luxury jewellery. By delivering engagement and wedding rings directly to consumers, the brand not only reduces costs but also makes elegant and ethically sourced rings accessible to a wider audience.
The jewellery industry is a sprawling behemoth, with a market value of approximately $323.98 billion in 2020. It continues to grow as people cherish jewellery not only for its aesthetics but also for its emotional significance.
The Essence of Do Amore Jewelry
Their Jewelry, which commenced its journey in 2013 in Houston, Texas, is a brand rooted in ethical sourcing and responsible craftsmanship. All of the brand’s rings are meticulously handcrafted in the United States, utilizing recycled precious metals. Moreover, the diamonds and gemstones used by them are conflict-free, ensuring that their creation brings no harm to vulnerable communities or regions.
The name “Do Amore” derives from the Latin language, meaning “I give with love.” This name aptly represents the brand’s commitment to promoting love not only through its products but also through its ethical practices. They stand alongside brands like Vrai, Brilliant Earth, and Clean Origin, all of which prioritize minimal to zero carbon emissions in their production processes.
Environmental consciousness extends to the use of lab-grown stones, and a significant portion of the gold and platinum used in Do Amore’s rings is sourced through recycling. The brand offers a diverse array of ring categories, including Solitaire, Side Stones, Halo Rings, Vintage Inspired, Engagement, Wedding, Women’s, and Men’s rings. Among its popular ring styles are Callan, Ashu, Charu, Abila, Lalana, Bekah, Luna, Diana, Unity, and Infinity.
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Meet the Founders of Do Amore
The driving force behind them is Krish Himmatramka, originally from India and currently residing in the United States. Krish, armed with a Bachelor of Science in Mechanical Engineering from the University of Texas at Austin, spent several years working as an engineer for prominent companies like Procter & Gamble, BP, and Shell. His entrepreneurial spirit led him to establish The Great Canvas Startup in 2012, an endeavour that ultimately concluded in 2014.
The inspiration for them struck Krish when he embarked on the quest for the perfect engagement ring for his girlfriend. However, as he delved into the jewellery industry, he became acutely aware of the ethical issues surrounding it. Driven by the desire to create a meaningful and responsible symbol of love, he founded Do Amore in 2013.
Do Amore’s Journey Pre-Shark Tank
Before stepping onto the Shark Tank stage, they had already enjoyed substantial success. Shortly after its launch, the company had achieved $2.2 million in sales. Beyond profit margins, they had made a profound impact on communities in need. The brand’s commitment to providing safe and clean water facilities in Ethiopia, Bangladesh, India, and Nepal has transformed the lives of over a thousand people.
Krish Himmatramka expressed his simple yet profound goal, stating, “Bringing clean water to many people in need is possible.” His belief in the power of purposeful business had driven their success and humanitarian impact.
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Where to Acquire Do Amore Jewelry
Do Amore jewellery can be acquired exclusively through the brand’s official website. The price range for these ethically crafted pieces varies, starting at $250 and extending to $50,000. Regardless of the budget, customers can find an affordable ring that aligns with their financial considerations. Every product comes with an authenticity certificate, ensuring the authenticity and quality of each piece.
Do Amore’s Deal in the Shark Tank
During their appearance on Shark Tank, the founders of shared their inspiring story of providing safe and clean water to underserved communities through their brand. The Sharks were deeply moved by the brand’s dual commitment to ethical jewellery and humanitarian efforts.
Krish Himmatramka made a compelling ask for a $600,000 investment in exchange for a 7% equity stake in the company. The Sharks recognized their potential and its alignment with purpose-driven business. Robert Herjavec saw the value in both the brand and its mission, ultimately investing $600,000 in exchange for a 12% equity share in the company.
Do Amore’s Post-Shark Tank Success
Already a successful brand, Do Amore’s popularity soared after its appearance on Shark Tank. The exposure on national television introduced the brand to a broader audience, highlighting its unique combination of luxury jewellery and meaningful impact. In 2022, the brand’s growth was marked by a significant increase in recognition and demand.
Notably, in January 2023, Do Amore further solidified its presence by constructing a substantial container for UBCO – Electric Adventure Vehicles at the Moda Center. Additionally, the brand introduced two new models, the OG XL and the Curbside, in April 2023, expanding its range of offerings.
Do Amore’s Valuation and Ongoing Success
As of now, Do Amore boasts a valuation of $5 million, reflecting its profitability and growth potential. Krish Himmatramka’s personal net worth is closely tied to his share percentage in the company, which is based on this valuation.
Do Amore continues to thrive and remains a profitable company. Many individuals choose Do Amore for their wedding rings, drawn not only to the elegance of the jewellery but also to the brand’s commitment to philanthropy. A percentage of the brand’s income is consistently allocated to NGOs, contributing to its ongoing positive impact.
In conclusion, Do Amore stands as a shining example of a purpose-driven brand that marries the worlds of luxury jewellery and ethical responsibility. Its success, marked by a significant Shark Tank deal and a growing valuation, serves as a testament to the enduring appeal of products that evoke love and purpose. As the brand continues to flourish and expand, its impact on both the jewellery industry and humanitarian causes is poised to grow even further
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