Curie Deodorant is a natural, clean deodorant brand that made its mark on Shark Tank during Season 13, Episode 15. The uniqueness of Curie Deodorant lies in its commitment to offering a clean, aluminum-free alternative to traditional chemical-laden deodorants. The brand has gained recognition for providing effective odour protection with delectable, natural scents.
Founder Sarah Moret entered the Shark Tank seeking a $300,000 investment in exchange for a 5% equity stake in her company. Her vision was to use this investment to accelerate the growth of Curie. But what sets Curie apart, and what has happened to this innovative deodorant brand since it took the stage on the renowned television show?
The Genesis of Curie Deodorant
Sarah Moret embarked on her journey with Curie because she was frustrated with the ineffective performance of clean, natural products compared to their conventional counterparts. She envisioned a natural deodorant that not only maintained the highest quality standards but also had a delightful aroma. Moret wanted to create a deodorant that didn’t compromise on quality or affordability, and that’s exactly what Curie is.
She collaborated with experts to develop a product that met these high standards. After extensive research and development, the all-natural Curie Deodorant was born. It boasts a delicious fragrance inspired by the scents of natural fruits, setting it apart from other natural deodorant options.
What Is Curie Deodorant?
Launched in 2018, Curie Deodorant is an aluminum-free deodorant that prides itself on being environmentally friendly and body-conscious. The product is formulated with natural ingredients, offering scents like White Tea, Grapefruit, and Orange Neroli. Curie Deodorant stands out as a compelling alternative to chemical deodorants, a transition many people are eager to make in the interest of their health and the environment.
The company doesn’t limit itself to deodorants; it also produces a range of personal care products, including hydrating hand sanitizer, body oil, body wash, and candles. These products are created with rigorous quality checks in the lab to ensure their safety and effectiveness.
Meet the Founder: Sarah Moret
Sarah Moret, the Founder and CEO of Curie, is the visionary behind this Santa Monica, California-based company. She holds a degree in Business Administration from Boston University’s Questrom School of Business. Before launching Curie, she gained valuable experience by working as a Transaction Services Senior Associate and later as the Head of Strategy at Ukko Company.
The Shark Tank Experience
Moret applied to join Shark Tank two years before she finally got her opportunity to present her business. Her determination paid off when she was invited to appear on the show during its most recent season. Her pitch captivated the sharks, making them eager to invest in her company. In her presentation, Moret requested a $300,000 investment in exchange for 5% equity, showcasing her confidence in the potential of Curie Deodorant.
The presentation was a resounding success, and Curie secured investments from two of the sharks. Mark and Barbara both recognized the potential of the brand, which played a pivotal role in the brand’s post-Shark Tank journey.
Curie’s Success After Shark Tank
Appearing on a nationally televised show like Shark Tank is an opportunity that few entrepreneurs experience. The exposure allowed Curie to reach a massive audience, and the impact was immediately evident. Just three days after the episode aired, Curie experienced an astounding 8-fold increase in sales.
In response to this surge in demand, the brand put substantial effort into optimizing its packaging and distribution to accommodate the growing number of orders. The name “Curie” became known to a broader audience who repeatedly ordered their beloved natural deodorants.
Barbara and Sarah shared an Instagram video where they were seen actively packaging products. This video was a testament to the hard work and dedication that fueled Curie’s growth.
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New Product Launch and Retail Expansion
By August 2022, Curie expanded its product line by introducing an aluminum-free stick deodorant. This new addition was driven by customer demand, demonstrating the brand’s commitment to meeting their consumers’ evolving needs.
The success story didn’t stop there. As of November 2022, Curie Deodorant had achieved over $1.6 million in sales, solidifying its position as a thriving brand. The company not only met this impressive milestone but also established its manufacturing and distribution center. Additionally, it secured partnerships with luxury fitness clubs, and there are plans to expand into retail stores in 2023.
This is a remarkable trajectory, given that Curie Deodorant made approximately $250,000 in sales just three days after the Shark Tank episode aired. To put this into perspective, it exceeded its first year’s sales in just a few days.
Did Curie Get a Deal on Shark Tank?
Yes, Curie received a substantial investment from two sharks, Mark and Barbara. Their belief in the brand’s potential helped take Curie to new heights. Barbara’s enthusiasm for the company added significant value to the partnership, and this deal contributed to the brand’s remarkable success.
Where Can You Buy Curie Deodorant?
Curie Deodorant is available for purchase both on Amazon and its official website. You can find it easily, and if you’re looking for a good deal, Amazon often offers discounts on Curie products. It’s worth noting that Curie Deodorant has received a commendable rating of 4.1 out of 5 on Amazon, demonstrating the satisfaction of its customers.
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Curie Deodorant’s Net Worth and Continued Success
The net worth of Curie Deodorant depends on the company’s profit, assets, and valuation. As of now, the company is valued at $3 million post-money and $2.7 million pre-money. Given its impressive sales performance and expansion plans, Curie has the potential to make a significant impact on the deodorant industry.
As of December 2022, Curie Deodorant remains in business and continues to thrive. The brand receives orders from across the United States, and its products have garnered highly favourable reviews. The combination of effective, natural ingredients and delightful fragrances has cemented Curie’s place as a standout brand in the world of clean deodorants.